Rodina (Motherland) is a fairly young political party, lead by Dmitry Rogozin, a retired three-star general. A few days ago Rodina started airing a political advertisement, which has sparked a lot of controversy and frustration for Azerbaijanis. The attention this ad has received supports my thesis about a growing Russian idea of self identity, through more aggressive nationalism and fascism.
The video shows three surly Azerbaijanis eating watermelon and throwing the peels on the ground; to make their nationality clear, Azerbaijani music is playing in the background. A dignified Russian mother is walking by pushing her child in a pram, stepping on the peels. One of the Azerbaijanis insults the Russian lady. All this is witnessed by Rogozin and his vice president; this time Terminator music starts playing in the background. They ask the Azerbaijanis to "clean the space", but the Azerbaijanis ignore them. Then Rogozin puts a firm hand on one of the Azerbaijanis, and demands of him: "Do you understand Russian?" That's when the logo of Rodina appears, and the words below the logo say "We will clear Moscow of the dirt".
If you don't believe this story, you can watch the video yourself.
Rogozin is a smart man, he knows exactly what appeals to the Russian nation; the idea of resurgent nationalism does. The Azerbaijani ambassador is very concerned with the content of this video, while the Moscow city parliament doesn't see anything disturbing in it. The Russian General Prosecutor's office forwarded the video to one of the Moscow universities for the evaluation, to determine if the video has racist content, which is pathetic, because the content is as racist and nationalistic as it can get.
While the Prosecutor's office is undecided, the video is being aired on the major Russian TV channels. As a Russian, who talks to Russian people every day by phone and e-mail, I can assure you, that Rodina just gained a lot of votes in the next election, and the video is a hit.